Pricing Your Metro Detroit Home to Sell

Pricing is 80% Marketing

There are 3 different ways to price your property

1. The first being aggressive, which would create an auction-like scenario. By pricing your home aggressively, you will most likely sell your home in a very short time frame and end up selling your home above the actual list price!
2. If you choose to price your home passively, you could very well be looking at anywhere between 60 - 180 days to sell your home given our area's current market conditions.
3. If you chose to price your home in a non-competitive manner, it is doubtful that even the most aggressive marketing plan will generate very many showings - if any at all.

More times than most, pricing your home non-competitively will ultimately result with one of two outcomes: Price Reduction or an Expired Listing!

Why You Should Price Your Home Correctly Right Away

• Timing is extremely important in the real estate market. As you know, we are in a declining market. Therefore, if we do not receive a contract in the next 30 days, you are far more likely to net less money!
• A property attracts the most activity from the real estate community and potential buyers when it is first listed.
• If we have 7 to 10 showing with no offer presented, then we will be forced to consider a reduction in price.
• It has the greatest opportunity to sell when it is new on the market.
• If 2 weeks pass by and we have not had any scheduled showings, then we will be forced to consider a reduction in price at this time.

Strategically pricing your home to get it sold for the most money in the least amount of time is crucial! Properly priced, you will have the possibility of many more buyers competing for your property.


Price too low, you risk losing the value. Price too high, you risk losing the buyers. Pricing correctly helps you strike a deal when there is more competition for your home.

Pricing Misconceptions

• What you paid
• What you need
• What you want
• What your neighbor says
• What another agent says
• The cost to rebuild today

It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer!

Buyers Determine Value The value of your property is determined by what a BUYER is willing to pay in today's market. Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Today's savvy buyers will base their decision upon the following criteria: Pricing, condition and features. IN THAT ORDER!

Get The Value of Your Property

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